Bright magenta red gives a bold and beautiful way to add colour to your home
The colour and design company has selected a new hue every December since 2000. Its yearly selection of Colour of the Year (COTY) is based on what it observes about society, culture, nature and technology.
Pantone describes Viva Magenta as “a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
"Brave", "fearless", "powerful", "empowering", "electrifying", "audacious" and "full of wit" are some of the words Pantone is using to describe its colour choice.
Why has Pantone chosen Viva Magenta as Colour of the Year 2023?
With all its exuberance, this year’s colour selection is certainly a departure from what we’ve seen from Pantone in recent years.
In 2021, for the first time Pantone selected two colours: Pantone Ultimate Gray and Pantone Illuminating. Illuminating being a vibrant shade of yellow. For 2022 came Very Peri, where the Peri in “Very Peri” comes from Periwinkle, a gorgeous violet blue flower symbolising the beginning of something new and exciting during Victorian times.
For 2023, the intention is that this fun, animated red with magenta pink tones will be the perfect way to express ourselves without any boundaries.
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Leatrice Eiseman, Executive Director from the Pantone Color Institute, explains: “Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
With its roots in appreciation for the natural world, Viva Magenta inspires us to create a more positive future. We balance our digital and physical lives with confidence while also having bravery that is rooted deep within ourselves - all without losing sight on what really matters: family time or spending quality moments together!
Also, with our current focus on climate change, sustainability and land protection, it is more important than ever for us to start thinking about the colour of nature.
Viva Magenta is inspired by the red of cochineal. Cochineal is a precious bright red dye which is extracted from insects. Forming the basis for Pantone linking its latest COTY colour choice to nature.
How Viva Magenta can transform your home interior?
Viva Magenta is a perfect shade to inject rich, glamorous colour into a home or office space. The vibrant hue will add life into your living room, bedroom, or your kitchen.
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It’s a bold, attention-grabbing shade that can work in many different settings. And it’s also a colour to use in small measures to avoid overwhelm or headaches. So, it’s perfect for accessories, soft furnishings and as an accent colour. Pair the vivacious magenta red with light greys. Or pale blues, pastels or neutral sand and cream tones. This will create a lovely balance of drama and softness without being overbearing.
And what is one of the easiest ways to add some magenta red to your home? By hanging one or more of our gorgeous red abstract fine art prints on your walls, of course. Viva Magenta!
Jayne Leighton Herd
Artist & Designer
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